Reliable Security Plus rolls out 'Sergeant Houston' ahead of World Cup crowds

Reliable Security Plus has launched a new ‘Sergeant Houston’ campaign as Houston prepares for the 2026 FIFA World Cup and a 34-day FIFA Fan Festival. The company is pitching expanded guard services, executive protection and crowd management for businesses, HOAs and event venues across Greater Houston.

Why it matters: - Houston expects heavy visitor traffic during the 2026 FIFA World Cup, including seven major matches and a 34-day FIFA Fan Festival. - Reliable Security Plus is positioning its services for businesses, hotels, event spaces, HOAs and hospitality venues that may need more visible security and crowd control. - The campaign ties security planning to one of Houston’s biggest tourism and event surges in years.

What happened: - Reliable Security Plus launched a new advertising campaign called “Sergeant Houston” on June 6, 2026. - The Houston-based security firm said the campaign highlights its premium security guard services across the Greater Houston area. - Founder Jalil De La Torre said the initiative is meant to support local businesses, hotels and event spaces during the World Cup period.

The details: - The company says the campaign centers on “duty with a smile” and emphasizes vigilance, crowd control and asset protection. - Expanded services include event and crowd management for corporate, commercial and private gatherings. - Uniformed patrols are part of the offer, with foot, bicycle and vehicle patrols aimed at deterring vandalism and trespassing. - Executive protection and bodyguard services are available for VIPs and corporate clients. - Off-duty police management is included to coordinate with local law enforcement in higher-risk environments. - Reliable Security Plus is actively scheduling free consultations for businesses that want to improve safety plans during the tournament. - The company is headquartered in the Galleria/Uptown area. - Reliable Security Plus says it is licensed, bonded and insured.

Between the lines: - The campaign suggests the company sees the World Cup as both a demand spike and a branding opportunity. - By linking security to tourism, event operations and reputation protection, Reliable Security Plus is trying to broaden its appeal beyond standard guard work. - De La Torre framed the move as a response to both international visitors and a need for proactive training and competitive compensation for security staff.

What’s next: - Reliable Security Plus is taking consultations and can also be reached at its Houston office at (713) 281-6462. - The company directs potential clients to its website for more information on the Sergeant Houston campaign and its protection services. - More information